Category Archives: adserver

State of the art for implementation of query based adserver

I have to implment query based ad server. I have come to know that for query processing and result retrievel, apache solr is the good option. But As we have to maintain accountability for each ad also.

  1. Is it good option to used apache solr for this purpose?
  2. Is there any better solution?
  3. If I used apache solr then how should be its implementation i.e. what should be its schema and how we server images of each ad to userand how we maintain its accountability ?